Use JPGs for Word documents that you intend to print, or for any projects that require printing at a low-to-medium resolution. I’m using Microsoft Office or another word or layout editor to create something to print out, like a letter or informal flyer.
JPGs will also work really well on the web provided they are not too large in file size. PNGs also won’t get grainy or blurry when uploaded. Their transparent backgrounds make them especially useful for places where a transparent background is required (like over a field of color). PNG files are ideal for digital documents such as web pages, digital presentations and for video. I’m creating something for digital or screen display, like a presentation, video, image or document that will primarily be seen online. Read more about the wordmark variations or contact us directly at cals-comm. I’m not sure which wordmark variation I should use.
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